Presentation Description: The ICEF Agent Voice is a bi-annual survey of IAS agents from over 100 countries. This seminar will present the cumulative results from our 2024 surveys. This includes a year-on-year comparison of the attractiveness of international study destinations as perceived by agents recruiting for a wide range of international study programs. The survey findings reported will help educators in Region XII to build their reputation and relationships with agents and will assist in developing strategies to market themselves and their destinations more effectively.
Learning Objectives:
Understand where agents plan to send students in 2024-2025 and beyond
Have a better sense of what agents see as the most effective marketing strategies
Develop an institutional toolkit for what admissions and enrolment officers need to provide in terms of support and onboarding for their agents
